Last week Scott and I had the wonderful opportunity to attend the Global and Luxury Summit in Manhattan, New York at the Waldorf Astoria hosted by the Asian Real Estate Association of America (AREAA). WOW, what a treat!
It was an honor to be a speaker at this event and share about Global Marketing and attracting International buyers for listings. Not sure if you know this about me, but I also work for and represent the International MLS & Global Real Estate Network, Proxio. I had the opportunity to share with other top real estate professionals exactly how I use Proxio and other marketing tools to help our luxury sellers get top dollar for their listings.
Cross border real estate business is driven by Canadian, Asian and U.K investors is a trend that shows no sign of slowing. In our local market we are experiencing offers from buyers from around the world and we have positioned ourselves to help our sellers take advantage of these global opportunities.
At the Summit we learned about global investment strategies, the current state of global housing markets and how to strategically position our Alamo, Danville, Pleasanton and Livermore listings so they get exposure to the buyers that are interested our market.
For four days it was like drinking Fiji water from a diamond encrusted platinum-plated fire hose: from the Andy Warhol at Sotheby’s Auction House (starting bid $1.2M) to the brand new Mid-town High Rise Condo Development and Penthouse, full floor 6,000 square foot residence apartment that is $20M… The event was all luxury, all the time.
It’s always an amazing experience to hear about the journey that people take to get to excellence. We listened to three female powerhouse Luxury Real Estate CEO’s in New York: Dottie Herman, Douglas Elliman. Kathryn Porte, Sotheby’s International Real Estate. Diane Ramirez, Halstead Property. They discussed how they remain relevant and at the top of their markets. New York is the mecca of international and luxury. These ladies also stressed the importance of powerful relationships, unwavering self-belief, providing unparalleled service and creating brand-awareness with consistent marketing. It was wonderful to see them in action and to learn from them.
But it wasn’t all business…we had some fun too. How can you NOT have fun in the Big Apple? I met Ryan Serhant, the star of Bravo’s Million Dollar Listing New York, danced in our seats with ABBA and Mama Mia on Broadway, we devoured a Gray’s Papaya hot dog…or two, had two visits to Columbus Circle’s The Center Bar to experience their divine Duck Confit Kale Salad, strolled Times Square in 75 degree weather at midnight, two evenings later pranced through Central Park in the middle of a snow fall…the whole trip was magical. Personally and professionally, we brought so much home with us; we look forward to sharing more of it with you.